Global online travel experience platform becomes Official Jersey Patch Partner of the Brooklyn Nets
Partnership will include access to Nets-inspired experiences on the GetYourGuide platform and tips off with debut of Nets Head Coach Jordi Fernández’s “Best of Brooklyn” guide
BROOKLYN (Sept. 27, 2024) – The Brooklyn Nets and global online travel experience platform GetYourGuide have formed a new partnership that will bring together the two brands at the start of the 2024-25 NBA regular season. In addition to both brands' vast international reach, they each specialize in creating extraordinary experiences and memories.
As part of GetYourGuide’s first-ever partnership with a U.S. sports team, the company will become the Nets’ Official Jersey Patch Partner, with its logo visible on the front left shoulder of all Nets jerseys. Additionally, the Nets will provide access to team-inspired experiences that will be available on the GetYourGuide platform, and GetYourGuide will also receive international marketing rights to promote its alliance both in the New York market and outside the U.S. through expansive marketing, advertising, and digital activations.
Based in one the largest tourism destinations in the world, the Brooklyn Nets have attracted an overtly global fan base and, similarly, Berlin-based GetYourGuide has a growing international presence, operating in more than 11,000 cities worldwide and looking to expand its operations in the U.S. market. Together, the brands will celebrate the power of sports and travel to create connections, with a shared goal of bringing the best experiences and hospitality to Brooklyn — and the best of Brooklyn to the world.
“The most important element in our search for a new jersey patch partner was a brand with shared values, and we have found that in GetYourGuide,” said Catherine Carlson, Executive Vice President of Global Partnerships at BSE Global, parent company of the Nets. “Through this partnership we will connect fans and travelers to unforgettable experiences that intersect basketball, fashion, food, music and the arts - The Brooklyn Way. There is tremendous synergy between our team and GetYourGuide, and we look forward to working together to elevate and create unique experiences for sports fans and travelers alike.”
“We’re thrilled to partner with the Brooklyn Nets, an organization that shares our enthusiasm for unforgettable experiences,” said Emil Martinsek, Chief Marketing Officer at GetYourGuide. “Together, we look forward to unlocking special moments that showcase Brooklyn to the world and igniting the passion of Nets fans for sports and culture — both at home and on the road.”
In addition to becoming the Nets’ Official Jersey Patch Partner, GetYourGuide will become the presenting sponsor of a new content series with the team titled “Best of Brooklyn” that highlights favorite Brooklyn spots of Nets and New York Liberty players and coaching staff. “Best of Brooklyn” launches today with Nets Head Coach Jordi Fernández highlighting his favorite areas throughout the borough, including Brooklyn Bridge Park’s Pier 2, Liberty Games at Barclays Center, and more. The upcoming season will be the Badalona, Spain-native’s first in Brooklyn after holding a number of coaching roles on the global stage.
GetYourGuide will also become the presenting partner of the Nets home opener on October 27 at Barclays Center – the first game of the regular season in which the jersey patch will be seen in front of the Nets’ home crowd – and receive digital signage at all Nets home games at Barclays Center, as well as integration across the teams’ digital channels.
Click HERE to view/download photo and video assets (credit Brooklyn Nets).
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ABOUT BSE GLOBAL
BSE Global is the parent company of Barclays Center, the Brooklyn Nets, the New York Liberty, and NBA G League team the Long Island Nets. Through programming, marketing, sales, and operations, BSE Global delivers dynamic content and experiences for fans and audiences.
ABOUT GETYOURGUIDE
GetYourGuide is a leading global online marketplace to discover and book experiences worth traveling for. Travelers can use GetYourGuide to find things to do in more than 11,000 cities, including tours from local experts, exclusive access to must-see attractions, as well as immersive bucket-list experiences through its Originals by GetYourGuide offering. Since being founded, the GetYourGuide platform has sold 150 million experiences from 30,000 supply partners who leverage GetYourGuide’s easy-to-use platform to grow their businesses. For more information, follow GetYourGuide on LinkedIn, Instagram and TikTok and visit getyourguide.com.
For more information, please contact:
Brooklyn Nets – Rachael Lewis
GetYourGuide – Catherine Treyz
catherine.treyz@getyourguide.com
“We’re thrilled to partner with the Brooklyn Nets, an organization that shares our enthusiasm for unforgettable experiences. Together, we look forward to unlocking special moments that showcase Brooklyn to the world and igniting the passion of Nets fans for sports and culture — both at home and on the road.”
