- Out of office and into trouble: 91% of fans of the HBO show say they're looking to get into mischief while on vacation.
- "Set-jetting" re-defining modern travel: 75% of "White Lotus" fans say the series has influenced their travel more than any other show, with 68% planning to travel to Hawaii, Italy or Thailand because of it.
- Main-character energy: Fans are seeking different kinds of adventures than the show's characters, prioritizing authentic travel experiences.
NEW YORK, April 2, 2025 - According to a new survey — out today from leading travel experience marketplace GetYourGuide1 — hit HBO series "The White Lotus" is having a massive impact on its American fans' travel preferences. Not only is the show driving increased consideration for trips to its shooting locations, but the hijinks of its characters are determining the types of experiences fans want to have on vacation. These travelers are packing their suitcase with main-character energy and prioritizing excitement over the peace and quiet that resort life usually evokes.
The show's impact on wanderlust is undeniable: 75% of fans say "The White Lotus" has influenced their travel more than any other show. So far, 31% have already visited Hawaii, Italy, or Thailand because of it, while 68% plan to visit these iconic filming locations.
"It's been widely reported that 'The White Lotus' is driving the 'set-jetting' trend and influencing many people's travel decisions today, but we wanted to know how far people are willing to go to vacation like the show's characters," says Madison Pietrowski, GetYourGuide's Director of Brand in the U.S. "We found that the peaceful vacation is dead. Fans are more interested in having visceral and thrilling experiences than they are in unwinding by the pool."
Luxury is out, "White Lotus"-style vacation drama is in
It's not the year of rest and relaxation — "White Lotus"-inspired travelers want experiences that embody the drama and adventure of the show:
- 91% of fans of the HBO show say they're looking to get into mischief while on vacation.
- 84% of fans are likely to book travel with the intention of having a "White Lotus" experience (minus the murder).
- 55% of fans say it's "very or extremely important" that their vacation mirrors scenes from the show.
- Status-chasing meets self-sabotage? Piper, nooo! A quarter of fans (26%) would even go into debt to live out a "White Lotus"-style trip.
Melodramatic travel, but make it personally transformative …
While many of the characters in "The White Lotus" are stereotypically "bad" tourists — they're self-absorbed, spoiled, manipulative and likely to disregard or disrespect local culture — fans of the show demonstrate more appreciation for the kind of adventures that can be had when one embraces authentic travel experiences.
Fans ranked connecting with locals, getting access to off-the-beaten-path locations, and indulging in local food and drinks as more important than luxury experiences for a "White Lotus"-inspired trip.
They also gave high rankings to travel experiences such as:
- Awakening my mind to expand my horizons
- Testing my limits through thrill-seeking experiences
- Gaining access to exclusive perks and experiences
- Exploring my sensual and fiery side
And 70% said that the opportunity to have a once-in-a-lifetime experience is their top travel motivator — highlighting the desire for unique and unforgettable travel experiences.
… but also Instagram-worthy
While people taking "White Lotus"-inspired trips won't actually find themselves on set, they're still planning a broadcast of their own — and the last thing they want is for it to be boring.
For nearly three quarters of "White Lotus" fans, posting the experience on social media is a key reason they'd plan a trip inspired by the show (71%). They'll be keeping their phones; thanks, Pam!
Top guided tours of "The White Lotus" locales
Of the survey respondents, 93% said they would consider booking a "White Lotus"-themed experience or tour.
For those looking to fill their summer travels with guided tours in "White Lotus" hotspots, GetYourGuide's most popular tours in Hawaii, Sicily and Thailand feature a mix of immersive local experiences, sight-seeing and outdoor adventures (many by boat, some by helicopter).
- Koh Samui: Thai Cooking Class with Samui Local Family
- Ang Thong Full-Day Discovery Cruise from Koh Samui
- Taormina: Opera Performance in the Nazarena Theater
- Taormina: Mount Etna Food and Wine Tasting Tour
- Maui: Molokini & Turtle Town Snorkeling Tour
- Maui: Road to Hana Helicopter & Waterfall Tour
Travelers can visit getyourguide.com or download the app to book guided tours in Hawaii, Sicily and Thailand.
About the Survey
GetYourGuide commissioned an online survey by Wakefield Research, aiming to uncover what truly motivates travelers to book "White Lotus"-inspired trips. The survey was conducted among 1,000 U.S. fans of "White Lotus" between March 18 and March 24, 2025, using an email invitation and an online survey, where "fans" was defined as those who self‐identify as "fans" and/or those who say they watch regularly.
About GetYourGuide
GetYourGuide is a leading global online marketplace to discover and book experiences worth traveling for. Travelers can use GetYourGuide to find things to do in more than 12,000 cities, including tours from local experts, exclusive access to must-see attractions, as well as immersive bucket-list experiences through its Originals by GetYourGuide offering. Since being founded, the GetYourGuide platform has sold more than 200 million tickets from 35,000 supply partners who leverage GetYourGuide's easy-to-use platform to grow their businesses. For more information, follow GetYourGuide on LinkedIn, Instagram and TikTok and visit getyourguide.com.
Press Contact: getyourguide@havasred.com
1 GetYourGuide commissioned an online survey by Wakefield Research among 1,000 U.S. fans of "White Lotus" between March 18 and March 24, 2025.
